If it appears to the tax collector that the statements in the application are true,
that the inventory is complete, that the advertising set forth is not false, fraudulent,
deceptive or misleading in any respect, and that the methods to be used by the applicant
in conducting the sale are not such as will work a fraud upon the purchaser, and it
appears that the applicant will comply in all respects with all of the provisions
of this title, the tax collector shall issue a license to conduct such sale in accordance
with the provisions of this chapter. Otherwise, the tax collector shall notify the
applicant that he intends to deny the license.